Effective Date: 01-05-2025
Regent Street Orthodontics | 26 Regent Street, Nottingham, NG1 5BQ, United Kingdom | 01159484277
Regent Street Orthodontics is committed to protecting the privacy and personal data of our patients, website visitors, and all those who engage with our services. This policy outlines how we collect, store, and use your information, and how we ensure it remains secure.
Regent Street Orthodontics is a specialist orthodontic clinic based in Nottingham, UK, offering a range of orthodontic treatments including Invisalign, fixed braces, retainers, and other orthodontic solutions. This privacy policy explains how we manage your data in line with the UK GDPR and Data Protection Act 2018.
We may collect and process the following types of information:
Personal details: Name, address, date of birth, telephone number, and email address
Medical history: Orthodontic records, treatment notes, photographs, X-rays, and referral details
Payment details: Billing information relating to treatments and payment plans
Digital data: IP address, browser data, cookies when using our website
Appointment history and feedback provided through forms, surveys, or telephone conversations
Your information is collected when you:
Register as a new patient
Fill in forms on our website or in practice
Book an appointment online or by phone
Communicate with us via email, phone, or social media
Use our website or respond to marketing campaigns
Are referred to us by another dental professional or healthcare provider
We use your personal information for:
Providing orthodontic consultations and treatments
Managing appointments and treatment plans
Sending appointment reminders and service updates
Maintaining accurate patient records as required by law
Processing payments and treatment finance arrangements
Marketing our services where you have provided consent
Improving website performance, security, and user experience
Under the UK GDPR, we rely on the following lawful bases:
Consent: For marketing communications and newsletter subscriptions
Contract: When providing consultations, treatments, or related services
Legal Obligation: To retain clinical records and comply with healthcare regulations
Legitimate Interest: To improve our services, communicate with patients, and support ongoing care
You can choose to receive news, offers, and updates from us by email or SMS. You have the right to opt out at any time by clicking the unsubscribe link in our communications or by contacting us directly at:
reception@regentstreetortho.com
We will never sell your personal data. We may share information only with:
Regulatory or legal authorities where required by law
Treatment finance providers where applicable
Referring dentists, orthodontists, or specialists with your consent
Trusted IT, practice management, and booking system providers for secure data storage and administration
All third parties are required to comply with UK GDPR and maintain appropriate security measures.
We securely store your information within our practice management software and secure cloud-based systems.
Clinical records are retained for at least 11 years following the completion of treatment, or until a child patient reaches the age of 25, in accordance with professional guidelines and legal requirements.
Enquiry forms and contact requests that do not result in treatment are typically retained for up to 6 months before being securely deleted.
You have the right to:
Access the personal data we hold about you
Request corrections to inaccurate or incomplete information
Request deletion of your personal data, where legally permissible
Object to or restrict certain types of data processing
Withdraw consent for marketing communications at any time
Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk
To exercise any of your rights, please contact us at:
reception@regentstreetortho.com
Our website uses cookies to help us understand visitor behaviour, improve website functionality, and provide a better browsing experience. By continuing to use our website, you consent to our use of cookies. You can manage or disable cookies through your browser settings at any time.
We may update this Privacy Policy from time to time to reflect changes in legislation, regulatory requirements, or our services. Any updates will be published on this page together with a revised effective date. We encourage you to review this policy periodically.
For any questions about this Privacy Policy or to exercise your data protection rights, please contact us using the details below:
Regent Street Orthodontics
26 Regent Street
Nottingham, NG1 5BQ
United Kingdom
Phone: 01159484277
Email: reception@regentstreetortho.com
